COMPANY We’re looking for a performance-driven Storyboard Writer / Video Editor who understands what makes ads convert. This role is primarily focused on creating high-performing storyboards, with editing as a secondary skill used to execute or refine concepts. ROLE & RESPONSIBILITIES What You’ll Do • Create performance-driven storyboards for social media ads • Define the full visual flow of each ad — talking head, B-roll, actions • Specify exactly what the actor is doing and showing in every moment • Provide clear direction to editors on what to do (include stock footage, generate with AI, etc) • Develop strong hooks, angles, and structures based on what’s currently working • Think in scroll-stopping moments, pattern interrupts, and retention drivers • Iterate concepts based on performance data and feedback • Stay on top of trends, formats, and winning ad patterns • Collaborate closely with marketing, editors, and copywriters to improve results • Edit ads when needed to execute or refine your concepts Responsibilities will include: Storyboard Creation • Create performance-driven storyboards for paid social ads — defining the full visual flow of each concept: talking head, B-roll, actions, hooks, and on-screen text. • Specify exactly what the actor is doing and showing in every moment — your storyboards should be executable without additional direction. • Provide clear guidance to editors on what to do: include stock footage, generate with AI, add motion graphics, etc. • Develop strong hooks, angles, and ad structures based on what's currently working across Meta and other platforms. Creative Strategy • Think in scroll-stopping moments, pattern interrupts, and retention drivers — and build those into every concept. • Iterate concepts based on performance data and creative feedback. • Stay on top of trends, formats, and winning ad patterns across DTC and direct-response categories. • Collaborate closely with marketing, editors, and copywriters to improve results. Editing • Edit ads when needed to execute or refine your own storyboard concepts. • Use Adobe Premiere Pro as the primary editing tool, with After Effects as needed. • Use AI tools (avatars, voice, generative video, etc.) to supplement and enhance creative output. WHAT WE OFFER What We’re Looking For • Experience in storyboarding for ads • Experience with DTC brands or UGC formats • Strong understanding of performance marketing and direct-response principles • Understanding of core performance metrics (hook rate, hold rate, retention) • Strong instinct for what feels native to each platform • Familiarity with current trends and ad formats • Comfortable using AI tools (avatars, voice, generative video, etc.) • Solid editing skills (Premiere Pro / After Effects) • Strong written English (clear, concise, conversion-focused) • Ability to work fast, iterate, and handle multiple concepts simultaneously Originally posted on Himalayas