Performance & Growth Marketer – eCommerce & DTC This isn't a traditional media buying role. We're looking for a performance marketer who understands that profitable growth goes far beyond ROAS. You'll work with established DTC, eCommerce, Shopify and consumer brands, connecting paid media performance to the numbers that actually matter to the business: CAC, LTV, MER, contribution margin, payback, forecasting, attribution and profitability. You'll have real ownership over performance, testing, budget allocation and growth decisions, while working closely with experienced strategists and senior stakeholders. What You'll Do • Own and optimize paid acquisition across Meta, Google and TikTok • Develop and execute testing strategies across media, creative, audiences, offers and funnels • Manage and allocate meaningful paid media budgets based on performance and commercial objectives • Diagnose performance issues and identify opportunities for profitable growth • Analyze CAC, LTV, MER, ROAS, contribution margin, payback and other commercial metrics • Connect channel performance to broader business and P&L outcomes • Develop forecasts, performance models and budget recommendations • Contribute to attribution, incrementality and measurement initiatives • Partner with creative, CRO and broader growth functions to improve full-funnel performance • Turn complex data into clear, commercially relevant recommendations for founders and senior stakeholders • Continuously test, learn and improve using structured growth frameworks What You'll Bring • 3+ years of hands-on paid media experience specifically with product-based DTC/eCommerce brands • Strong hands-on experience across Meta, Google and TikTok Ads • Experience personally managing and scaling meaningful paid media budgets • In-house/brand-side DTC or eCommerce experience is strongly preferred • Strong understanding of the eCommerce customer journey, from acquisition through conversion and retention • Commercial understanding of CAC, LTV, MER, contribution margin, payback and profitability • Ability to look beyond platform metrics and understand the impact of paid media on the overall business • Strong analytical and problem-solving skills • Ability to translate data into clear strategic and commercial recommendations • Strong written and verbal English communication skills • Comfortable working directly with founders, senior leaders and clients • Highly organized, proactive and comfortable taking ownership • Able to work full-time and exclusively • Able to consistently work the required 4:00–6:00 PM Melbourne-time overlap What Makes This Different You'll be joining a team that treats performance marketing as a commercial growth function, not just a media buying function. You'll get exposure to: • 8- and 9-figure eCommerce and DTC brands • Paid media, commercial strategy and financial planning • Weekly live strategy sessions with experienced growth leaders • A structured 6-week onboarding and development program • Proprietary P&L-integrated reporting and growth tools • Structured experimentation and testing frameworks • Career progression based on impact and capability, not tenure • A fully remote, APAC-friendly working environment • Opportunities to develop into a broader growth and strategy role Growth Path Performance Marketer → Growth Performance Marketer → Senior Performance Marketer → Growth Strategist Your level will depend on your experience, capability and demonstrated commercial impact. We're particularly interested in marketers who have owned growth for real DTC/eCommerce brands, understand the numbers behind the business, and want to move beyond simply optimizing campaigns. If you know how to turn paid media into profitable business growth, we'd love to hear from you. Apply with examples of the DTC/eCommerce brands you've worked with, the channels you've managed, and the scale of budgets you've personally owned. Originally posted on Himalayas