About High Scale We’re High Scale — a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. Think Amazon’s obsession with customer experience meets SpaceX’s fearless ambition—that’s the DNA behind everything we do. Our 160-person team of creatives, strategists, and innovators produces thousands of high-impact campaigns weekly for the world’s leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of DTLA studios and a global influencer network, we’re ready to 10x our output in 2025—and we need a Graphic Designer who can turn ideas, data, and brand assets into high-converting, scroll-stopping visuals. Why This Role Matters In a world of infinite scrolling, design is the hook. As a Graphic Designer at High Scale, you sit at the intersection of aesthetics and performance. Your work doesn’t just look good—it drives clicks, installs, and purchases. You understand that in 2025, clean branding alone isn’t enough. Winning creative balances clarity, speed, and emotion. You know how to design for thumbs, not billboards—and how to adapt visuals to the fast-moving language of TikTok, Instagram, and paid social. If you obsess over why some ads pop and others get ignored, this is your playground. What You’ll Do Turn Concepts into Converting Creative • Design static and motion-ready assets for paid social, TV, and digital placements (TikTok, Reels, Shorts, Meta, YouTube, OTT). • Translate creative briefs, performance insights, and brand guidelines into clear, compelling visuals. • Support video ads with high-impact thumbnails, end cards, overlays, and supporting graphics. Design for Performance • Structure visuals around direct-response principles (Hook → Value → Proof → CTA). • Create multiple design variations (copy, layout, color, hierarchy) to support A/B testing. • Optimize for mobile-first consumption: bold text, clear hierarchy, instant readability. Apply Native Platform Visual Language • Design using platform-native aesthetics: trending fonts, layouts, emojis, stickers, and UI-inspired elements. • Avoid the “over-designed” look that kills authenticity and performance. • Collaborate closely with UGC editors to ensure visual consistency across static and video formats. Iterate at Speed • Produce high volumes of creative quickly without sacrificing quality. • React fast to performance feedback from media buyers (e.g., “Bigger headline,” “Clearer CTA,” “More contrast”). • Continuously refine designs based on what the data says—not personal preference. Who You Are A Social-First Designer • 1–3 years of experience designing for paid social, DTC brands, or performance marketing (Agency or Freelance). • You understand what stops the scroll on TikTok, Instagram, and Meta in 2025. • You follow trends—but know when to break them for performance. Technically Proficient • Expert proficiency in Adobe Photoshop and Illustrator. • Familiarity with Figma for collaboration and rapid iteration. • Bonus: Experience designing assets that integrate into video workflows (overlays, captions, end cards). A Visual Storyteller • You can communicate a product’s value in 1–2 seconds visually. • Strong sense of hierarchy, contrast, and composition. • You know how to design for clarity, urgency, and emotion. Fast & Adaptable • Comfortable in high-volume, fast-paced environments. • You don’t get attached to designs—you optimize based on results. • You can juggle multiple brands, styles, and priorities seamlessly. Excellent Communicator • Strong English proficiency is required. • You can interpret creative direction, ask the right questions, and collaborate remotely with producers, editors, and strategists. Perks & Benefits • Growth Opportunities: Work on high-spend DTC brands and sharpen your performance-driven design skills. • Relentless Innovation Culture: Move fast, test constantly, and collaborate with some of the sharpest creative minds in paid social. • Real Impact: Your designs directly influence performance, revenue, and creative strategy. High Scale is an Equal Opportunity Employer. We celebrate diversity and believe it’s key to building teams that change the world—one scroll-stopping creative at a time. Originally posted on Himalayas