SafeMe is a personal safety app designed to support users through everyday situations - from walking home late at night to moments of sudden uncertainty. Following proven traction in Poland, we are now expanding and launching into the UK market. Let’s be clear: this is not an advisory or consultancy role. We are looking for a high-performing owner to step into our core structure, take absolute ownership of our UK Go-To-Market strategy, and execute it from day zero. You will steer the entire ship—from raw market discovery and sharp brand positioning to launching live campaigns and ruthlessly iterating on what moves the needle. Reporting directly to the Board, you will lead and collaborate with an agile, 10-person powerhouse of content creators, safety experts, and engineers. This is a role for someone ready to fully immerse themselves in the pulse of our product and company. Red Sky is conducting this recruitment process on behalf of SafeMe. Your responsibilities • Product & Market Audit: Run a deep-dive analysis of SafeMe, our historical marketing data, and early traction signals from the UK. • Rapid UK Discovery: Decode the UK market. Define target segments, user vocabulary, barriers, and core motivations—focusing heavily on women aged 18–35 and urban parents. • Positioning & Narrative: Architect the UK value proposition. Define a tone of voice, craft key messaging, and build compelling narratives around everyday safety. • The 3–6 Month Growth Playbook: Design an aggressive channel strategy (Meta, TikTok, Google), map out the exact role of each platform, and build a relentless creative testing roadmap. • Full-Funnel, Hands-On Execution: Script, brief, and oversee creative production, while staying close to the metal by personally launching, managing, and scaling performance campaigns. • Continuous A/B Experimentation: Run non-stop tests on copy, hooks, angles, and audiences, translating fast data into instant growth recommendations. • Board & Investor Reporting: Keep stakeholders aligned by owning the ultimate growth metrics: CAC, CTR, CPC, trial-to-paid conversions, and cohort retention. Who You Are • A Seasoned B2C Marketer: 5–7+ years of battle-tested experience in consumer marketing, with digital deeply embedded in your DNA. • App & Subscription Native: You’ve successfully scaled digital products, mobile apps, or subscription-based mobile services. • Market Launcher: You have a proven track record of successfully introducing or repositioning a brand in an entirely new market. • Creative & Copywriting Edge: You have a natural flair for storytelling and exceptional copywriting skills, allowing you to easily pivot from metrics to scripting high-converting ad copy, hooks, and video concepts for our creators. • Performance Heavyweight: Deep, hands-on mastery of Meta, TikTok, and Google Ads. You live and breathe CAC, ROAS, and retention curves. • Insight Hunter: You know how to look past surface-level data to uncover profound consumer insights and build hyper-accurate personas. • Master of Sensitive Verticals: You know how to build a trusted Tone of Voice in high-stakes, emotional, or challenging categories (e.g., safety, health, fintech, or products tackling anxiety and risk). • Language Proficiency: Native or bilingual proficiency in Polish (for seamless internal collaboration with our Warsaw-based team) and professional fluency in English (minimum C1) to confidently drive our UK expansion, write copy, and lead international communication. • The UK Edge (Major Plus): You instinctively understand the UK consumer, their cultural codes, humor, British English nuances, and media consumption habits. • Bonus Points: Experience working with female-focused brands in safety, well-being, FemTech, or lifestyle. Your DNA / Working Style • Data-Obsessed: You don’t just look at dashboards to build reports. You read the data to find the "why" and pivot immediately. • Ruthlessly Operational: You manage multiple growth experiments simultaneously and kill underperforming ads without emotional attachment. • Strategic, Not Slide-Heavy: You don't hide behind bloated PowerPoint decks. You translate high-level brand vision straight into ad manager setups and hooks. • Fiercely Autonomous: You thrive in high-trust, high-autonomy environments. You don't wait for tasks; you set the priorities. • Driven by Empathy: You understand that SafeMe isn't just another lifestyle utility. Our product touches real-world fears and critical moments. You treat the mission with the respect it deserves—knowing your work can literally save lives. Collaboration Details • Full-Time Dedication: This is a full-time role. We are looking for a true internal team member who lives and breathes the product, not an external consultant splitting their focus. • The Best of Both Worlds (Hybrid Setup): Work from our modern, high-energy office in the heart of Warsaw, combined with the flexibility of remote work days. • International Footprint: Opportunities for strategic business travel to London to get closer to our target market, media partners, and local users. • A Unique, Multifunctional Power-Team: You will collaborate directly with a diverse 10-person crew including dynamic content creators, safety experts, and a supportive, open-minded Board. • High Impact & Autonomy: Zero corporate bureaucracy. You have a direct line to the founders and the power to make, test, and execute decisions rapidly. • A Mission That Matters: The rare opportunity to market a product that isn't just trying to maximize screen time, but actually protects people and can literally save lives. Recruitment process • Interview with HR (video meeting, 30 min) • GTM case study – async. • Meeting with the Tar Heel Capital Pathfinder (video call 45 min) • Meeting with the SafeMe team board (video call 45min) • Offer & starting the cooperation