Job Summary KDCI Outsourcing is seeking a creative and data-driven Social Media Specialist to plan, create, publish, and optimize content across social media platforms to increase brand awareness, audience engagement, and inbound leads. This role manages the day-to-day social media calendar, community engagement, and performance tracking while collaborating with marketing, design, and sales teams to ensure content is timely, on-brand, and aligned with business goals. Key Responsibilities Content Planning & Creation • Develop and maintain a monthly content calendar across LinkedIn, Facebook, Instagram, TikTok, X, and YouTube, as applicable. • Write engaging, platform-appropriate copy, captions, and hooks aligned with the brand voice and target personas. • Coordinate with the creative team to produce visual and short-form video content and perform light editing when needed. • Repurpose long-form content, including blogs, webinars, and case studies, into social-first formats. Publishing & Community Management • Schedule and publish posts using social media management tools such as Buffer, Hootsuite, Later, or Meta Business Suite. • Monitor comments, messages, and mentions, respond promptly, and escalate concerns to the appropriate team. • Engage with relevant communities, industry pages, and conversations to organically grow reach. Analytics & Optimization • Track key performance indicators, including reach, engagement rate, follower growth, click-throughs, and conversions, and prepare weekly and monthly performance reports. • Run A/B tests on content formats, posting times, and messaging, and apply insights to improve performance. • Stay current on platform algorithm changes, trends, and emerging formats and recommend new opportunities. Collaboration & Campaign Support • Support paid social campaigns in coordination with the performance marketing team, including audience inputs, creative briefs, and boosted posts. • Align social media content with product launches, promotions, events, and PR initiatives. • Maintain brand consistency and ensure compliance with company guidelines across all published content. Job Requirements • Bachelor's degree in Marketing, Communications, Multimedia Arts, or a related field, or equivalent practical experience. • 2–4years of hands-on experience managing social media accounts for a brand, agency, or business. • Portfolio of managed social media accounts, sample posts, or campaigns demonstrating measurable results. • Proficiency with major social media platforms and their native analytics, including Meta Business Suite, LinkedIn Analytics, TikTok Analytics, and YouTube Studio. • Experience using social media scheduling and management tools such as Buffer, Hootsuite, Later, Sprout Social, or similar platforms. • Working knowledge of design and editing tools such as Canva, CapCut, Adobe Photoshop, or Premiere Pro. • Strong copywriting skills with excellent English grammar. • Familiarity with SEO and hashtag strategies is an advantage. • Creative and trend-aware, with strong judgment on content that aligns with the brand. • Highly organized with the ability to manage multiple platforms, deadlines, and stakeholders simultaneously. • Data-driven mindset with the ability to interpret social media metrics and turn insights into actionable improvements. • Strong communication and collaboration skills with the ability to work proactively and with minimal supervision. • Basic photography or on-camera/short-form video production experience is an advantage. • Experience in the B2B, technology, outsourcing, or staffing industry is an advantage.