Job Summary KDCI Outsourcing is seeking a Paid Media Specialist to lead and optimize paid digital advertising campaigns across Google Ads and Meta Ads, with a strong focus on customer acquisition, sales, ROI, and CPA. This hands-on role requires direct campaign ownership, strong analytical skills, and the ability to translate performance data into actionable optimizations while collaborating with marketing and creative teams. Key Responsibilities • Plan, execute, and optimize Google Ads campaigns, including: • Search • Shopping • Display • Create, test, and refine Meta Ads campaigns across Facebook and Instagram. • Manage and optimize budget allocation across platforms to maximize ROI. • Continuously monitor campaign delivery and make data-driven adjustments based on performance. • Conduct A/B testing across creative, messaging, targeting, and other campaign variables. • Optimize campaigns against key metrics, particularly ROI and CPA. • Identify trends, opportunities, and areas for improvement across paid advertising channels. • Monitor, analyze, and report on campaign performance and key metrics. • Collaborate with creative and marketing teams to develop high-performing advertising creative. • Provide performance insights to help inform creative development, messaging, and campaign iterations. • Build and maintain campaign documentation and standard operating procedures (SOPs). Job Requirements Must Have • 2–3 years of professional experience running paid advertising campaigns. • Hands-on professional experience with both Google Ads and Meta Ads. • Experience managing Google Search, Shopping, and Display campaigns • Demonstrated experience personally owning and managing paid media campaigns rather than solely assisting with campaign execution. • Proven experience optimizing campaigns for ROI and CPA. • Experience conducting A/B testing across creative, messaging, targeting, or other campaign variables. • Comfortable working with analytics platforms and translating campaign data into actionable decisions. • Strong understanding of paid advertising metrics and performance optimization. • Strong written and verbal communication skills. • Strong stakeholder management skills with the ability to clearly communicate campaign performance, insights, and recommendations. • Comfortable working in a fast-paced, launch-phase environment. • Ability to provide specific examples of personally managed campaigns, optimization decisions, and measurable results. Nice to Have • Experience managing paid media campaigns for e-commerce or retail brands. • Experience with Shopify or similar e-commerce platforms. • Knowledge of or interest in SEO.