Career Category MarketingJob Description Amgen, one of the world’s leading biotechnology companies, is a values-based company deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses. If you’re seeking a career where you can truly make a difference in the lives of others—where you can work at the forefront of biotechnology with the top minds in the field—you’ll find it at Amgen! Dazodalibep is an investigational medicine currently in Phase 3 clinical development for the treatment of Sjögren’s disease. As a potential first-in-class treatment in a disease area with significant unmet need, the U.S. launch will require both compelling brand strategy and innovative approaches to educate, engage, and activate HCPs. The Senior Manager, HCP Launch Marketing will play a pivotal role in helping prepare the U.S. organization and marketplace for the potential launch of dazodalibep in Sjögren’s disease. This is a unique opportunity to help shape an evolving treatment landscape, influence how HCPs recognize and address unmet patient needs, and gain invaluable experience across the full launch journey—from market shaping and strategic planning through commercialization. As a key member of the U.S. launch team, this individual will have meaningful ownership of high-impact initiatives, partnering closely with the HCP Marketing Director and cross-functional teams to translate customer insights, emerging evidence, clinical data, and market dynamics into impactful HCP marketing programs and launch initiatives. This highly visible, hands-on role will lead the development and execution of innovative branded and unbranded campaigns, field resources, and digital experiences designed to engage HCPs, challenge the status quo, and lay the foundation for a successful launch. Responsibilities · Lead execution of key U.S. HCP pre-launch and launch initiatives across personal and non-personal promotional channels, including field-facing resources, digital campaigns, and integrated customer engagement programs · Translate customer insights, emerging clinical evidence, and evolving market dynamics into impactful HCP marketing programs, promotional resources, and launch activities · Effectively collaborate with and influence cross-functional and global partners including Global Marketing, Medical Marketing, Medical, Thought Leader Liaisons, Regulatory, Legal, Market Access, Patient Marketing, Market Research, Analytics, Sales, Sales Training, and Operations to help deliver an integrated and successful launch · Lead development and execution of unbranded disease education and market-shaping initiatives that elevate understanding of Sjögren’s disease burden, unmet need, and the evolving treatment landscape, helping establish the foundation for future treatment adoption · Support localization of brand positioning, HCP campaign, promotional messaging, and customer strategy, including segmentation, targeting, account prioritization, customer journeys, and adoption barriers · Own development and execution of assigned DSE and branded HCP non-personal promotional initiatives, including websites, digital media, video, email, social, and congress amplification · Own development and execution of priority personal promotional materials and field experiences, including ICVAs, leave-behinds, rep-triggered communications, objection-handling resources, congress/booth materials and other launch-critical field tools · Partner with Sales Leadership, Sales Operations, Business Analytics & Insights, and Sales Training to support field engagement and launch readiness, establishing feedback loops that translate customer and field insights into improvements in messaging, promotional resources, and activation plans · Partner with Regulatory, Legal, and Medical through the promotional review process to deliver high-quality materials against critical launch-readiness timelines · Maintain a deep understanding of the Sjögren’s treatment landscape, emerging competitors, customer perceptions, and market dynamics, translating developments into implications for the brand and field execution · Play an integral role in U.S. brand planning and launch readiness, while owning high-priority HCP marketing workstreams including tactical planning, agency partnerships, budgets, timelines, and performance Basic Qualifications · Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR · Master’s degree and 4 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR · Bachelor’s degree and 6 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR · Associate’s degree and 10 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR · High school diploma / GED and 12 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization. Preferred Qualifications · Critical thinking, leadership, collaboration, and the ability to serve as a strong champion for HCP customers and patients · Strong marketing competence with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development · Demonstrated strength in analytics and measurement, with the ability to translate data into actionable insights and optimize media and marketing strategies · Experience working with agencies, media partners, and publishers to develop and produce engaging, impactful creative and customer experiences · Ability to understand customer needs and translate insights into relevant, connected HCP experiences that support engagement and adoption across the customer journey · Strong bias for action and ability to prioritize in a fast-paced, launch environment with evolving information and multiple competing priorities · Ability to exercise excellent judgment and live up to the highest ethical standards in a highly regulated pharmaceutical environment · Excellent communication skills and self-awareness of leadership style, with the ability to clearly articulate strategy and influence stakeholders · Ability to build positive relationships and collaborate effectively in a matrix organization across cross-functional and external partners · Experience marketing in regulated products and/or services, with launch experience strongly preferred. What you can expect of us As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include: • A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies. Apply now and make a lasting impact with the Amgen team. careers.amgen.com In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Application deadline Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity .Salary Range 149,349.25USD -202,060.75 USDOriginally posted on Himalayas