The Senior Manager, Regional Marketing and Global Events is responsible for delivering the company’s global events program and executing the regional marketing calendars across EMEA and Continental Europe. This hands-on role manages assigned events, campaigns, and regional programs from planning through execution, follow-up, and reporting. The Senior Manager will coordinate Sales, cross-functional marketing teams, agencies, vendors, and partners to ensure work is completed on time, within budget, and to a high standard. The successful candidate will be highly organized, proactive, detail-oriented, resilient, and comfortable working with sales leaders, executives, customers, and cross-functional teams. Key Responsibilities Global Events and Regional Marketing Delivery ● Deliver the company’s global portfolio of conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events. ● Execute the agreed regional marketing calendars for EMEA and Continental Europe. ● Turn approved priorities into clear execution plans with defined deliverables, owners, budgets, timelines, and success measures. ● Coordinate campaigns, opportunity-based and account-based marketing, partner programs, customer activities, workshops, sales enablement, content initiatives, and field events. ● Manage project plans, budgets, vendors, logistics, readiness, onsite execution, follow-up, and program closeout. ● Identify risks, resolve blockers, track deadlines, and escalate issues when required. ● Ensure regional programs align with company strategy while remaining relevant to local markets and audiences. Cross-Functional and Commercial Execution ● Act as the primary execution owner for assigned campaigns and events. ● Coordinate Content, Creative, Growth, Digital, Social, Communications, Product Marketing, Marketing Operations, Analytics, agencies, and vendors. www.eisgroup.com | | @eisgroupltd © EIS Group Ltd. All rights reserved. EIS and the EIS logo are trademarks or registered trademarks of EIS in the United States and/or other countries. ● Provide clear briefs, deadlines, responsibilities, and feedback to contributing teams. ● Partner with regional Sales and BDR teams to confirm target audiences, account priorities, participation, meetings, outreach, and follow-up. ● Ensure each program has clear commercial objectives and defined next steps. ● Maintain accurate CRM setup, tracking, reporting, and stakeholder updates. ● Track performance against agreed measures, including attendance, engagement, meetings, leads, target-account participation, opportunity progression, follow-up, and budget. ● Communicate confidently with executives, customers, prospects, partners, speakers, and industry stakeholders. ● Maintain momentum and accountability across teams without relying on direct reporting authority. Skills, Knowledge & Expertise ● Significant experience delivering regional marketing, field marketing, event marketing, or integrated B2B marketing programs. ● Demonstrated experience executing conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events. ● Broad practical understanding of campaigns, content, digital marketing, sales enablement, customer marketing, partner marketing, reporting, and lead management. ● Strong project-management experience with responsibility for taking programs from plan through completion. ● Proven ability to manage multiple workstreams, deadlines, contributors, and dependencies simultaneously. ● Experience working closely with enterprise sales teams and executing marketing activity against regional, account, and opportunity priorities. ● Experience coordinating agencies, vendors, contractors, and cross-functional project teams. ● Strong budget-management, organizational, and operational skills. ● Excellent written, verbal, presentation, and stakeholder-management skills. ● Strong attention to detail and a consistent record of delivering accurate, high-quality work. ● Proactive working style with the ability to anticipate needs, follow through on commitments, and resolve issues. ● Willingness and ability to travel internationally. ● Based in Europe, preferably England, Ireland, or Western Europe. Preferred Qualifications ● Experience in the insurance, insurtech, financial-services, or enterprise-software industry. ● Experience delivering marketing programs for complex technology solutions and large enterprise audiences. ● Familiarity with long, consultative B2B sales cycles and opportunity-based or account-based marketing. ● Experience working across multiple European markets and cultures. ● Experience with Salesforce, marketing-automation platforms, project-management tools, event platforms, and reporting dashboards. Job Benefits • Work with top talent and great colleagues who are industry and technology experts. • Operate in a Scaled Agile environment, diverse, multicultural and cross-functional teams • We are a global and modern software product company building world-class Enterprise InsurtTech Product powered by leading-edge technologies (microservices, reactive, cloud, continuous delivery) • Flexible working hours and remote work • Employee referral program • Incentives and Benefits Allowances:• Mobile phone and Internet allowance • Benefits: • Pension on a Group Pension Scheme Basis • Medical/Dental/Optical Health Insurance for you and your dependents • Income Protection • Death in Service • Travel Insurance [All pay components are based on objective, gender-neutral criteria within EIS’s Compensation Policy.] Originally posted on Himalayas